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MEASURED IN REAL MONEY · THE BUNDLE · US$27

The book, the evidence behind it, and the model that decides whether it works for you.

Three pieces, each sold on its own on this site: the 195-page method in three parts and nineteen pieces, the twenty-one pages showing how its evidence was actually built, and Piece 15 as a working model you run on your own figures. Their own prices on this site add up to $33. Today, all three are $27.

Get the bundle · $27 See what's in it
Instant PDFs · Secured by Stripe · Sixty days to ask for the seven back · You keep the book either way
Front cover of Measured in Real Money by Ryan Richardson
What's in the bundle

Three things, sold separately on this site. Together, for less than any two of them.

Measured in Real Money
195 pages, three parts, nineteen pieces in order, with our own numbers attached and the places it went wrong for us.
$7
its own price on this site
The Fact Base
How the evidence in the book was actually assembled, including the marquee claim that died when we denominated it and had to be rewritten in print. Twenty-one pages.
$7
its own price on this site
The Numbers
Piece 15, already built: the working model we run before we take anybody on. Put your own figures in, and get the same verdict we would, including a no.
$19
its own price on this site
Their own prices, added up: $33. Today, all three: $27.
Get the bundle · $27
Who this is for

If any of these three describe you, the bundle is the faster read.

Spending $5k a month or more on ads
The Numbers is the model that decides whether that spend has a floor under it, before you add to it.
Buyers who take three months or more to decide
A long decision cycle is exactly the case the book's measurement chapters and The Numbers' break-even floor are built around.
Already paid an agency, and it didn't work
The Fact Base shows how the evidence gets built and checked, so the next number you're shown is one you can verify yourself.
Who is telling you this
Ryan Richardson

Ryan Richardson — founder of Sixty Steps and the engineering companies behind it. CTO-led, fifteen years in the game, multi-million-dollar enterprise projects. Which is why the method is arithmetic rather than advice, and why every claim either carries a number or is marked as reasoning.

BUNDLETHE WAY IN

Measured in Real Money, The Bundle, $27.

All three PDFs, sent to the email you use at checkout, usually inside a minute.

Measured in Real Money, the book
The Fact Base
The Numbers

TOTAL

$27

Payments secured by Stripe · charged in US dollars · sixty days, refundable on request — you keep the book

FAQQUESTIONS ABOUT THE BOOK

Asked before you asked.

Why is it seven dollars? What is the catch?

The seven dollars is not revenue — it is the completion mechanism. Free gets downloaded and filed; paid gets finished, and an unread book clears nothing. The catch, stated plainly: if the method fits you, we would like the conversation afterwards. That is the whole model, and it is also chapter one.

What if my arithmetic does not carry?

Then Piece 15 says no, tonight, on one figure you already know — and you have saved yourself a year and kept a book that told you the truth. The disqualification is not a failure of the method. It is the method working.

If you publish the whole method, why would anyone hire you?

Because reading nineteen pieces and running them are different jobs. The ones who hire us are buying the hours and the reps, not a secret. Most readers should run it themselves — the book is written so they can.

Is anything held back for the engagement?

No. These are the same nineteen pieces we run for clients who pay us to run them. If the book felt like a brochure for the real thing, the argument on this page would collapse — so it is all in there, including the parts that went wrong.

How long have you actually been doing this?

Fifteen years of analytics delivery, seven businesses, 2,128 ads graded to write the creative part. The lead engine itself: sixteen campaigns of failing before the method, four campaigns of it working after. Both halves are published on this page.

Who wrote it?

Ryan Richardson, of Onwards Analytics. The book documents the offer, positioning, creative and measurement work the firm runs itself. Measurements are distinguished from judgement throughout.

THE LAST WORD

Their own prices on this site add up to $33.

Today, the book, The Fact Base and The Numbers together are $27. Nothing on this page expires and the price does not move. The only thing waiting costs you is another quarter of the same.

Get the bundle · $27

INSTANT PDFS · SIXTY DAYS · YOU KEEP THE BOOK EITHER WAY

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