Who is telling you this

A data firm, not a marketing agency.

Ryan Richardson — founder of Sixty Steps and the engineering companies behind it. CTO-led, fifteen years in the game, multi-million-dollar enterprise projects.

Which is why the method is arithmetic rather than advice, and why every claim either carries a number or is marked as reasoning.

ryan@sixtysteps.co See the work →

Ryan Richardson · Founder, Sixty Steps · Onwards Analytics

Track record

Analytics delivered for organisations you know.

+ more

Said plainly, before you ask: that is the analytics work, not marketing work. It is the reason we can read a number properly — not evidence we can fill your pipeline. Judge the method, not the logos; the funnel with every figure published is one page over.

Why this exists

We spent twenty years being genuinely good at something — and invisible for it.

We sat across the table from a lot of agencies. All of them wanted the money; none could deliver end to end, because none of them realised how hard it is to sell work at this level. So we pointed our own measurement discipline at our own marketing, and built real software.

Built out of necessity

We needed it ourselves. Not twenty-year-olds cashing in on hype with a company that vanishes overnight — families, kids, mortgages.

Enterprise-grade AI

Not a prompt thrown into ChatGPT spitting out garbage. Books built from your words that are undetectable on any scanner and, more importantly, actually good.

Enterprise sales, genuinely understood

We do not sell a $2,000 course. We sell multi-million-dollar programs of work, and the funnels are built for buyers of exactly that.

Charged on outcome, not effort

Genuine risk up front — ours, not yours. We start negative on every engagement, and no invoice for effort ever appears.

Priced on shared success

Better leads, better books, higher margin for us. Long-term effort is how we profit — not a junior on a retainer.

Everything published

The whole method is in print for $5, including the fourteen failures that cost us money. Trust by showing the how — not "trust us".

The proof

We run our own method, on ourselves.

All sixty technical steps — every tool, every result, every issue and learning — in the book we wrote by running this exact playbook on our own company. Want it? Email ryan@sixtysteps.co and it comes across, free.

The case study → The book — $5

Two ways to use what we built.

Read the method and run it yourself, or have us build the machine and hand you the buyers.

The book — $5 Done for you →