THE TEARDOWN

Send me your numbers.

Not projections, and not a good month. What actually happened. The verdict is only worth what the figures are worth, so rough and honest beats tidy and optimistic every time.

What you sell and for how much · what a customer is worth over the whole relationship · how many enquiries turn into customers · what an enquiry costs you today, if you spend anything at all

If you do not track one of those, say so. That is an answer too, and it is usually the interesting one.

A written verdict inside five business days, or it is refunded. If the answer is yes, the $1,500 USD comes off the engagement in full.