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Measured in Real Money, the whole book, free.

Three parts, nineteen pieces, in the order they have to happen, with our own numbers attached including what went wrong. Enter your email and the PDF lands in your inbox.

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Front cover of Measured in Real Money by Ryan Richardson

PART ONE · WHY THIS IS HARD

Why you can't judge what you buy, why not just hire a firm, and who I am.

PART TWO · BUILD AN ASSET YOU CAN MEASURE

Choosing it, sourcing it, drafting it, and the rubric that proves the quality before you publish.

PART THREE · MEASURED IN REAL MONEY

Piece 15 is the arithmetic: why an asset beats ads alone, on one figure you already know.

For anyone who gets found by the people who can already afford them, and wants a measured way to prove the work is actually good before asking for money.

Written by Ryan Richardson, of Sixty Steps, a data and analytics firm based in Perth, Australia.

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