sixtysteps.co
AI-powered growth for what's next

You are good at this.
Almost nobody knows
you exist.

Referrals work because somebody hands over your judgement before you ever meet. They are also finite, and you cannot schedule them.

We build the machine that turns cold strangers into named buyers — a book in your voice, the funnel behind it, the media in front of it. You decide what arrives.

Built for fractional COOs, CTOs and CEOs, and firms that sell six-figure work on trust.
Decide What Arrives — the book
Analytics delivered for BHP Rio Tinto JPMorgan Chase UBS KPMG — the analytics work, not marketing work. Judge the method, not the logos.
Who this is for

Specialists whose work arrives by referral.

Fractional executives, consultants, advisory firms. Enterprise sales runs on trust, and trust takes years — so the best lead you get is the one you cannot order more of.

01
Your work takes a conversation to explain
And the conversation is the bottleneck. First contact to signature runs months, sometimes years.
02
Referrals decide your quarter
They cannot be scheduled, doubled or brought forward. Nothing you do this month changes next quarter.
03
You are the expertise
Twenty years of judgement calls. It does not survive compression into a website, and a junior cannot carry it.
The mechanism

A COO is scrolling Facebook at night. He buys your book with his own card.

That, right there, is years of fishing. We run a B2C model — but the customers hold the roles where you want to be known. From there it is six touches to a coffee.

1 · BOOK + AD
A book that solves his problem, in his feed at night.
2 · THE SALE
He puts his own card down. A buyer, not a download.
3 · YOUR EMAILS
Your thinking arrives on schedule. He likes your approach.
4 · LINKEDIN
A connection request from a name he already knows.
5 · THE MESSAGE
"Thanks for grabbing my book — keen to hear any thoughts?"
6 · COFFEE
He knows what you do differently. You are the natural person.
Paid traffic guarantees the volume — it can be scheduled, doubled and brought forward. The equation we hold: spend $100, get back more than $100, in a short window.
We ran it on ourselves first

Seven strangers, then ninety-nine. Same account, same pixel.

Sixteen campaigns of skipping steps bought seven buyers. The four campaigns that ran all sixty steps returned ninety-nine. Every figure is published, including the fourteen that cost us money.

Read the case study →
30×
the conversion rate, before vs after the method
7 → 99
buyers: skipped steps vs all sixty
~64%
of ad spend back at checkout, before we bill anything
Days
from campaign live to first buyers, from cold
Two ways in

Same method either way. They suit different people.

Do it yourself
I want the method

All sixty steps, in order, with the arithmetic and the parts that failed. You have the time, and you would rather understand it than hand it over.

212 pages, nothing held back
The same method we run for clients
Read it before you let us near your business
The book — $5 USD →
MOST INTEREST
Done for you
I want the leads

You have not got the time, and you would rather buy the outcome. We write the book in your voice, build the funnel, buy the media, and hand you the buyers.

About a week from signature to live media
Six to eight hours of your time — once, in week one
$125 a name, all-in. You keep the book, the site, the list
See how it works →
Not sure? Read the book first — it is the same method either way, and it is five US dollars.

Send us your numbers. We will tell you whether this carries.

A written verdict on your own arithmetic inside five business days — a yes at a named volume and price, or an honest no with the figures that make it one. It costs nothing, and a no ends it.

© 2026 Onwards Analytics Every claim on this site carries a number, or is marked as reasoning.
The book — $5 Send your numbers →