Tiny course · $27
Get it for $27
Retrieval and ranking are automated end to end now. The lever left in your hands is creative, and the campaign structure around it.
Most advertisers are still fighting over interest stacks and lookalike audiences, the way accounts were run before Advantage+ took over retrieval and ranking. That fight is mostly over. The platform's own similarity grouping now collapses near-identical ads into one competitor inside the same auction, so a batch of twenty palette swaps competes with itself for delivery instead of reaching twenty different buyers.
This course is the fix, taken from the exact material in The Book Is the Funnel (Part 4: Creative, Part 5: Advertising) and our own account history: what's actually left for you to control, how to structure two campaigns on one purchase event, and how to read the delivery signals that tell you whether Advantage+ is working for you or starving your ads quietly.
“The platform's own retrieval and ranking are AI-driven end to end now, and targeting is largely automated underneath that. What's left for you to control is creative variety… Practitioners describe this as ‘creative is the new targeting,’ and it matches what we see in our own account.”
I built analytics models for banks and miners before this. This course is built from the exact material in The Book Is the Funnel and our own account history, not from a script written to sound good.
Every bonus below is a tool or a book part sold on sixtysteps.co today, at today's price. Your bonuses arrive in your inbox the moment you pay. The course itself stays delivered by email.
Dear reader,
If you have read this far, you have probably already decided whether $27 is a risk worth taking. It is less than one hour of a strategist’s time. So the rest of this page is not about the lessons. It is about who is teaching them, and why this is six lessons, not sixty.
We are an analytics firm that got into Meta ads by accident, found that nobody was measuring them properly, and started fixing that one step at a time. This course is one of those steps.
My name is Ryan Richardson. For 6 years I built analytics models for banks and mining companies through a firm called Onwards Analytics. The brief was always the same: two systems that should agree do not, and someone senior needs to know which one to trust before the Monday meeting.
I had run Meta ads on and off for about five years. Once we ran them for our own offers, I was staring at the same problem I had been paid to solve for years, except now the two systems were Ads Manager and Stripe, and the person who needed to know was me.
So I did what I had always done. I traced every step between a stranger seeing an ad and a payment settling in Stripe, and wrote each one down. There were sixty. That list became a book called The Book Is the Funnel, and then a business called Sixty Steps that builds those steps for other people.
Three rules. We apply them to our own account before anyone else’s.
Stripe is the scoreboard. Every report, decision and invoice is measured against money that settled. Platform dashboards are inputs. If a number on one of our pages cannot be traced to Stripe, it is marked as reasoning.
Everything lives on your domain, in your name. Pages, checkout, email and tracking are real code you own. There is no page-builder licence, and nothing stops working if you stop working with us.
We use it before we sell it. This course is taught from our own account history, not a script written to sound good.
That is also why this course is $27. We are not trying to make money on six lessons. We are trying to get you to stop running twenty palette swaps that compete with each other for delivery, because the campaign structure is capping your results and almost nobody checks it.
This course is one problem, six lessons, about 45 minutes: Advantage+ automated your targeting, and almost nobody has rebuilt their campaign structure to match. Lessons 1 to 3 cover what's left for you to control, creative variety and the audience settings that actually matter now. Lessons 4 to 6 cover the two-campaign structure that separates testing from scaling, and the delivery signals that tell you whether Advantage+ is working for you or starving your ads quietly.
It's short because the fix is a small number of decisions, not a curriculum. Six lessons is enough to rebuild the structure once, not a semester on Meta ads.
The three bonuses are the real material each lesson draws on. The Book Is the Funnel, Part 5: Advertising is the full part Lessons 3 to 6 come from. The 40-Ad Upload is the tool that uploads the three to eight distinct ads Lesson 2 asks you to build, pre-verified and paused, in one batch instead of one at a time. Which Ad Made The Sale? is the walkthrough for the Stripe join Lesson 6 uses to tell a starved ad from a losing one.
Your bonuses arrive by email within a few minutes of paying, already minted and ready to open. The course is delivered to the same email address.
Then nothing happens. There is no onboarding sequence, no upsell call, no countdown. If you want the other tools or courses, you will find them on the site. If you want us to build the rest of the sixty steps for you, the site explains how that works and what it costs, and it starts with a free teardown that might say no.
If the course does not do what this page says, reply to the receipt email and say so, any time in the first 60 days. You will get your $27 back and I will want to know what went wrong.
P.S. If you only do Lesson 4, do it. Separating the testing campaign from the scaling campaign changes how you read every ad set after, even before you touch Lesson 5 or 6.
